China–the developing freshly ground coffee market
Tea has been main drink in China since ancient times, and the formation of coffee culture is relatively late.
The first coffee brand to enter the Chinese market is Nestle Coffee.The‘1+2’ instant coffee launched by Nestle in 1989 quickly occupied the Chinese market at that time. Ten years later, Starbucks opened its first store in China, bringing specialty coffee to China. Since then, it has been operating in the Chinese market for 20 years, and continues to expand its business. Freshly ground coffee in China started by Hits in 2010. With decades of development, China has formed a coffee market with multiple consumption modes.
According to the Frost & Sullivan, Chinese coffee consumer market reach to 56.9 billion yuan, of which the current ground coffee consumption market is 39 billion yuan, accounting for 68.5%.
However, due to the unstable quality and high price, the market penetration of fresh ground coffee is a little low actually.
In recent years, there are many professionals in the coffee industry abroad aiming at the fresh ground coffee market in China. They promote the hand brewed coffee skills, and build their own brand, want to achieve their business in China, but with little effect. Most of them even don’t understand China’s national conditions, and their product positioning is inaccurate. If you want to establish business in China, you’d better to find the right Chinese partner. In addition to cooperation, they will also tell you the Chinese market information. Help each other and accelerate your business development.